Overview of AWE 2025        ∎∎  

The 2025 China Home Appliance and Consumer Electronics Expo (AWE2025) will be held from March 20 to 23 at the Shanghai New International Expo Centre. As one of the world's premier exhibitions in the home appliance and consumer electronics sector, AWE2025 will comprehensively showcase home appliances, consumer electronics, and smart home solutions. Covering smart travel, education, health, and other aspects of intelligent living, the event will bring together renowned domestic and international home appliance brands, as well as leaders in the consumer electronics, semiconductor, and smart home industries.

AI Technology, AI Life  

With the theme of AWE2025 centered around "AI for All," the event will feature immersive, scenario-based displays of intelligent products, smart home solutions, and modern AI-driven lifestyles. These demonstrations aim to offer attendees a tangible experience of how "AI Technology" enhances the quality of everyday life and accelerates the widespread adoption of "AI Life."

    Leading Intelligent Sensing Technology  

Infrared thermal imaging, one of the key sensing technologies in the AI industry, has garnered significant attention from home appliance manufacturers. AWE2025 marks the debut of ROCIR in a major industry exhibition. From infrared detector chips to miniature modules and thermal imaging camera cores, ROCIR will present a comprehensive array of products from the upstream segment of the infrared thermal imaging industry chain.

    Core Components Shaping AI Technology   

Infrared Focal Plane Detector (Microbolometer): As ROCIR's flagship product, this advanced component stands out for its cutting-edge processing technology, which offers advantages in size, weight, sensitivity, and integration methods. It plays a critical role in driving the lightweight upgrade of infrared components.  

Infrared Miniature Module: Similar to visible light camera, ROCIR's infrared modules are easy to integrate, which can be externally integrated with devices through plug-ins and SDKs or designed from scratch using bare modules, adapter solutions, and SDKs.  

Infrared Thermal Imaging Camera Core: Equipped with mainstream sensor arrays and enhanced by megapixel resolution, the thermal imaging core delivers a clear imaging experience. Its superior SWaP (Size, Weight, and Power) performance aligns with AI terminals that demand smaller size, lighter weight, lower power consumption, and reduced cost, allowing integrators to customize their offerings according to industry-specific needs.

     Empowering AI Life with Thermal Imaging Sensors  

ROCIR, a provider of intelligent chip and sensor interconnection solutions, leverages thermal imaging sensing technology to connect the smart home hardware ecosystem in various scenarios, including smart home appliances, indoor security, outdoor sports, transportation, and healthcare. By integrating thermal imaging capabilities, ROCIR extends the potential for intelligent terminal applications, enhancing the convenience and safety of AI-assisted living.

ROCIR

Infinite Infrared Possibilities, More Intelligent Applications  

ROCIR aims to fully utilize its self-developed infrared core components while drawing on the extensive system integration experience of its industry partners. Together, they strive to blend infrared thermal imaging technology with modern intelligent electronics to create cutting-edge, smarter, and more practical consumer electronic products.